Joni Ive leaves to start a new design company with Apple as the main customer

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Apple announced that Apple’s long-time design director, Johnny Ive, is leaving the company to set up his own design firm. Even though Ive leaves, Apple will be one of Quince's “main customers”, which means that Ive will continue to design for the company from Cupertino.

In a statement, Apple CEO Tim Cook said he was looking forward to working with Ive "in the future."

“Joni is a special figure in the design world, and his role in reviving Apple cannot be overestimated, starting with the revolutionary iMac 1998 to the iPhone and the unprecedented ambitions of Apple Park, where he has recently invested so much of his energy and care,” said Tim Cook, Apple CEO “Apple will continue to capitalize on Johnny’s talents by working directly with him on exclusive projects, and thanks to the constant work of the brilliant and enthusiastic design team he created. After so many years of close cooperation, I am pleased that our relationship continues to evolve, and I look forward to working with Joni in the future. "

The development team leaders Evans Hanky ​​and Alan Dye, vice presidents of industrial design and human interface design, will now report to Jeff Williams, Apple's chief operating officer.

Williams followed the development of Apple Watch from the very beginning and after leaving, Quince will spend more time working with the design team.

I said in my statement that over the past 30 years he has been working on building a strong development and development team at Apple, which is stronger and more talented today than ever in Apple’s history.
“After almost 30 years and countless projects, I am most proud of the long work we have done to create the development team, process and culture at Apple, which have no equal.

While it is not known when Ive leaves Apple, Apple’s announcement simply says that he will leave Apple as an employee at the end of this year. In an interview with The Financial Times, Ive said that his new company, created in collaboration with Mark Newson, is called LoveFrom.

Apple will be LoveFrom's first customer, and while Ive leaves, he said that he would still be “very involved” for “many, many years.”

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