Now the smartphone is a common household communication device. Convenient, you can’t do without it, but making it an object of worship is at least stupid. It is believed that now they are bought as, for example, refrigerators or washing machines. For three years, or even longer. And this trend is growing every year. This is obvious, there can be no doubt about it. A little more, and expensive advanced smartphones will die out as a species, they are no longer needed by anyone. But which iPhones are bought the most, and what about tablets?
The research was carried out in the USA, based on the latest statistics and data from previous years. It was not smartphones in general that were studied, but the iPhone. The most popular smartphone brand in the American market, a high standard of living (even now) – but despite some features of the market in question, the global trends in the smartphone market are not very different. There were two studies. The first of them looked for an answer to the question “how often users update their iPhone, how the number of groups with different refresh rates correlates, and how this ratio changed from March 2016 to March 2020”. We wrote about this not so long ago. The reliability of the data, of course, was not checked, the respondents did not bear responsibility for the reporting of deliberately false information, but the idea of the ratio of the number of these four groups using this simple method can be obtained, albeit approximate, but accurate enough to draw conclusions. The same poll was recently in our Telegram chat, you can see the results.
Yes, there are more and more people willing to update less often, but to say that “everyone has stopped and no one wants to update more often than once every five years” is still not entirely correct. The number of those who are updated more often than once a year even sometimes grows. In cases where Apple correctly understands the needs of its customers.
The second study determined the popularity of different iPhone models in the US market in March 2020 and compared the results with data from March 2019. There is also a third study, but about it at the very end.
The most popular iPhones in 2020
In the first quarter of 2020, prior to the launch of the second generation iPhone SE, the most popular iPhone models were iPhone 11 all modifications, together they have 66% of the US market.
- iPhone 8 – 8.7%;
- iPhone 8 Plus – 5.3%;
- iPhone XR – 20%;
- iPhone 11 – 37%
- iPhone 11 Pro – 16%;
- iPhone 11 Pro Max – 13%
In the first quarter of 2019, the iPhone XR was the leader with 37.3% of the market.
- iPhone 7 – 12%;
- iPhone 7 Plus – 7.3%;
- iPhone 8 – 10.7%;
- iPhone 8 Plus – 11.3%;
- iPhone XS – 6.7%;
- iPhone XS Max – 14.7%;
- iPhone XR – 37.3%
Pay attention to the fact that contradicts conventional wisdom: expensive iPhones do not look like an endangered species, and the results of the iPhone XS Max and iPhone 8 Plus in 2019 were quite good (at the very peak of “general disappointment with the iPhone”).
Most popular tablets
This study was conducted by another company (Strategy Analytics), it was conducted in a different geographic area (called “the whole world”), and the subject was not iPhones, but all tablets released and sold in 2019 by all companies that make them. More precisely, not even the tablets themselves, but the chips used in them. I liked the study, but the results obtained during its conduct are not sufficient for a separate article.
Интересно, что процессор iPad Pro 2020 почти не отличается от чипа, установленного в iPad Pro 2018.
iPad leads by a wide margin. Only the chips used in tablets were counted; if the same chip is used in some other devices (iPhone or Apple TV, for example), they were not counted.
How expensive the apple systems-on-a-chip used in the iPad have been is not entirely clear to me. Information about the cost of Apple processors is classified, and in addition, it changes over time.
In the first place, occupying 44% of the market – Apple. Since apple processors are not used in any tablets other than the iPad, this is another confirmation of the special position of the iPad in the world of tablets. 44% is at the end of the year. In the fourth quarter of 2019, Apple’s share of this segment of global micro-electronics grew to 47%. The second place belongs to the collective participant designated as “Others”. Among others, for example, Samsung and MediaTek (they have the fourth and fifth places in the “individual standings”).
The third and fourth places are taken by Qualcomm and Intel, both with 16%. Intel’s share in this segment (as well as in many other markets) is decreasing, Qualcomm is actively introducing itself into Windows tablets, winning it over from Intel.